Terms of Service

These terms are an agreement between you and Ulookup Technologies LLP (“we”, “us”, “our”). They cover the Trace app for iPhone and Android, the Trace dashboard on the web, and the connector that lets AI tools read your Trace data (together, “Trace”). By using Trace, you agree to them. If you do not agree, please do not use Trace.

How we handle your data is set out in our Privacy Policy. Questions about these terms can go to support@heytrace.app.

1. Who we are

Trace is made by Ulookup Technologies LLP, a limited liability partnership based in Gurugram, Haryana, India.

2. Who can use Trace

• You must be 18 or older to use Trace.
• You must give accurate details when you create an account, and keep your sign-in to yourself. You are responsible for what happens under your account.
• You may use Trace for yourself or for your work. If you use it for an organisation, you confirm you are allowed to accept these terms for it.

3. Using Trace before you sign in

You can try Trace before you create an account. We call this a guest account. A guest account can make up to three recordings, five minutes in all. If you sign in, everything you made as a guest moves to your account.

If you never sign in, the guest account and everything in it is deleted seven days after you started. It cannot be recovered after that.

4. Your recordings belong to you

• You own your recordings and everything Trace makes from them: transcripts, meetings, notes, reminders, people, and Recall answers.
• You give us only the licence we need to run Trace for you. That means storing your material, processing it, and sending it to the providers listed in our Privacy Policy so they can transcribe it and write it up. The licence ends when the material is deleted, as described in our Privacy Policy.
• We do not use your recordings, or anything Trace makes from them, to train AI models. We do not sell them.

5. Recording other people

Trace records the people around you, not only you. You are responsible for getting any consent the law requires before you record, and for following the recording and privacy laws where you are and where the other people are. In many places, everyone in a conversation must agree to be recorded.

Recording someone in secret, or in any way the law does not allow, is a breach of these terms.

6. Trace can get things wrong

Transcripts, summaries, speaker names, suggested reminders, suggested people, and Recall answers are made by software, including AI models. They can mishear, miss things, or be wrong. Check anything that matters before you rely on it.

Nothing Trace produces is medical, legal, or financial advice, or any other professional advice.

7. Connecting an AI tool

You can connect an AI tool, such as Claude, ChatGPT, or Cursor, to your Trace account. When you approve the connection, you authorise that tool to read your Trace data and to create and complete reminders for you. You can remove the connection at any time in the app, under Settings, Connected agents.

The tool is not part of Trace. What it does with your data is between you and the tool’s maker, under their terms. We are not responsible for it.

8. What you may not do

• Use Trace to break the law or to harm other people.
• Record people without the consent the law requires, as section 5 says.
• Try to get into another person’s account or data, or into our systems.
• Overload Trace, get around its limits, or use automated means to use it in ways it is not meant to be used.
• Copy, resell, or reverse engineer Trace, except where the law allows it.

9. Price and limits

Trace is free today. Some features have usage limits. We may change the limits, or introduce paid plans, in the future. We will tell you, in the app or by email, before any of this affects you. You will never be charged unless you choose a paid plan.

There are no refund terms yet, because there is nothing to pay for. If we introduce paid plans, we will publish their terms, including refunds, before they start.

10. Suspending or ending your use

We may suspend or close your account if you break these terms, abuse Trace, or use it for something illegal. Where we reasonably can, we will tell you why first.

You can stop using Trace at any time. You can delete your account in the app, under Settings, Delete account. Deleting your account deletes your data as set out in our Privacy Policy. It cannot be undone.

11. The App Store

If you download Trace from Apple’s App Store, Apple’s Licensed Application End User License Agreement governs the app you download. These terms govern the Trace service. Apple is not responsible for Trace or for supporting it.

12. Trace as it is

We work to keep Trace running well, but we provide it as it is and as available. We do not promise it will always be available, free of errors, or that a recording will never be lost. We may change or remove features over time.

To the extent the law allows, we are not liable for indirect or consequential losses, or for decisions you make based on what Trace produces. Nothing in these terms limits any right you have under law that cannot be limited.

13. Changes to these terms

We may update these terms. When we make a change that matters, we will tell you, in the app or by email, before it takes effect, and update the effective date at the top of this page. If you keep using Trace after that, the new terms apply. If you do not agree, you can delete your account.

14. Law and disputes

These terms are governed by the laws of India. Any dispute about them, or about Trace, is for the courts at Gurugram, Haryana.

15. Contact

Questions about these terms can go to support@heytrace.app.